This is a demonstration concept page produced by Reforest to illustrate how program page could look. It is not a live or approved page.
Tourism Whitsundays
Aerial photograph of the Whitsundays

[Whitsundays Program Name]

Enabling our industry and visitors to leave the Whitsundays better than they found it.

Our Regenerative Tourism Program gives every Whitsundays business, event and visitor a direct role in leaving this amazing place better for future generations. Led by Tourism Whitsundays and Reef Catchments, [Whitsundays Program Name] connects the economic activity of tourism to the restoration of the incredible ecosystems our industry and community depend upon. Each of the businesses participating in the program have integrated restoration into their product, authentically, with integrity, and in a way that visitors can connect with.

Aerial view of Whitehaven Beach and Hill Inlet, Whitsundays

How it works

Tourism becomes restoration.

Local businesses lead the way.

Participating Whitsundays operators attach restoration to every booking, night and ticket sold.

You can contribute, too.

Add to that positive impact yourself by funding a tree to be planted, or a patch of native habitat restored.

Healthier waterways. Healthier Reef.

Restoring the native forests along our waterways not only creates new habitat for wildlife, it also improves water quality flowing into the reef.

Live dashboard

Watch our impact grow

Every participating business tracked in one place.

For Whitsundays businesses

Your business belongs in this.

Join the businesses already building restoration into their product. Operators of all sizes are welcome. The program is designed to fit the way tourism businesses actually work.

Recently joined

Who's already in.

Red Cat Adventures

Day tours, water

Red Cat Adventures

High-speed island adventures with restoration baked in.

Joined January 2026

Book now
BIG4 Adventure Whitsunday Resort

Accommodation

BIG4 Adventure Whitsunday Resort

Family stays where every night restores native waterway vegetation.

Joined February 2026

Book now
Whitsunday Escape

Bareboating

Whitsunday Escape

Self skippered sailing with a restoration contribution on every charter.

Joined March 2026

Book now

Leave your positive legacy

Help us protect and restore our incredible icons.

Person planting a native tree sapling in mulched soil

Plant a native tree.

Fund a native tree to be planted in one of our local habitat restoration projects. This is your tree and your legacy.

Plant a tree
Young native trees growing in a restored habitat patch

Restore a patch of native habitat.

Have a patch of new native forest restored in your name; any size you like to fit your budget and the positive footprint you want to leave.

Restore a patch
Riparian restoration along the OConnell River, Reef Catchments
Whitsunday catchment, QueenslandFeatured project

[Insert Project Name When Available]

Native vegetation planted along the riverbanks and creek lines that drain into the Whitsunday coast and the Great Barrier Reef Marine Park. Restored riparian cover reduces sediment and nutrient runoff, rebuilds habitat corridors for native fauna and improves water quality at the reef.

Delivered by Reef Catchments

See project profile
Reef Catchments

Delivery partner

NRM delivery partner for the [Whitsundays Program Name] program, working to sustain, protect and improve natural resources across the Mackay Whitsunday Isaac region for over 22 years. Reef Catchments designs and delivers the restoration work on the ground — from site selection and species sourcing to planting, monitoring and reporting. Every contribution made through the program is directed to verified projects within the Whitsunday catchment.

Learn more about Reef Catchments →

The people behind the program.

Tim Booth

"The Whitsundays is one of the most extraordinary natural environments on earth and we have a responsibility to protect it. This program is about turning the power of tourism into a genuine force for good, giving every business, every event and every visitor the chance to leave this place better than they found it. We are proud to be leading this alongside Reforest and Reef Catchments, and we look forward to the industry and our community getting behind it."

Tim Booth

Chief Executive Officer, Tourism Whitsundays

Adrienne Rourke

Illustrative example; not an actual quote.

"The connection between catchment health and reef health is not theoretical. It plays out in the water quality data every season. What this program does is make the connection tangible and give an entire industry a way to act on it. That is the kind of collaboration that actually moves outcomes."

Adrienne Rourke

Director Operations, Strategy and Business Development, Reef Catchments

Born of reef and tide, important enough to invest in preserving.

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